Information asymmetry in the agri-food sector and territorial marks: The case of the olive oil Val di Mazara PDO

This article analyzes the importance of information in the agri-food market, since the presence of information asymmetry favors market failure. This analysis ex-amines the information asymmetry in the agri-food market and its geographical brands, PDO and PGI, focusing on the Sicilian oil sector of the olive oil Val di Mazara PDO. A quality product has specific organoleptic characteristics that give it flavors, fragrances and various nutritional properties. To protect this, there are the brands that are essential to avoid that between sellers and consumers there is information asymmetry and consequently the failure of the market. In fact, through this analysis are examined the evolution of t…