A Comparison of Finnish and United States Franchisee Satisfaction

2004

This paper investigates, using a multi-dimensional model, differences between franchisee satisfaction in Finland and the United States. Comparison of Finnish and American franchisee satisfaction levels is made across eight dimensions of franchisee satisfaction. Data was collected using a postal survey of Quick Service Restaurant (Hamburger) franchisees in Finland and the United States. Results show franchisees in Finland and the United States are overall equally satisfied. Data analysis revealed that for four of the eight dimensions, franchisees in both countries have statistically equal levels of satisfaction. However, for the other four dimensions, a statistical difference exists between …