0000000001229948

AUTHOR

Marion Tenge

showing 2 related works from this author

The Social Side of Consumerism

2014

In the old consumerism paradigm there has been a clear cut distinction between business organizations (producers) and customers (consumers). The advent of Social Software Platforms (SSP), such as online social networks, is destabilizing this duality. SSP provide business organizations with the infrastructure to extend beyond organizational boundaries and establish network ties with their customers with the purpose to include the customer in the value creation process. The chapter reports on the findings of a mixed-methods study. The study describes how major German airports profit economically from online consumerism, i.e. collaborative conversation with passengers, while focusing on the SS…

ConsumerismBusinessMarketingNeed satisfactionEmpirical evidence
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PUBLISKĀS SOCIĀLĀS PROGRAMMATŪRAS PLATFORMAS UN LIDOSTU ORGANIZĀCIJU EKONOMISKO VAJADZĪBU NODROŠINĀŠANA - SOCIĀLĀ KAPITĀLA PIEEJA

2015

Elektroniskā versija nesatur pielikumus

VadībzinātneVadībzinātne [angļu val.]Vadība administrēšana un nekustamo īpašumu pārvaldība
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