KNOWING EMPLOYEES` PERCEPTIONS - DETERMINANT IN CREATING A SUCCESSFUL ORGANIZATIONAL CULTURE

2012

The basis of internal marketing is treating employees as customers. The employees` satisfaction level is linked to the company`s offer, being also bound to the way the employees perceive the offer as reflected by the organizational culture. Besides the existing structures and systems within the company, the organizational culture has a fundamental role in the implementation of employee orientation. In order to be successful, the organizational culture is constantly subject to a conscious and strictly conducted process of change. This paper aims to underline the importance of knowing the employees` perceptions in order to build a culture of success, as well as how to acquire this knowledge. …