Effectuation in an entrepreneurial creation setting : an action case study

2014

Entrepreneurial effectuation, a concept presented by Saras Sarasvathy (2001), is currently among the hot topics of entrepreneurship research and discussion. Being a relatively new concept, the research approaches and methodological choices have been relatively limited in number and focus. Furthermore, the small and medium-sized enterprise (SME) context, especially the small busi-nesses have not been addressed despite their apparent crucial role in new product and venture creation processes. This qualitative case study focuses on a single creation process of a potential new product in an entrepreneurial small business setting. Through the conven-tions of action research, the aim is to unders…