Perceptions of Crowdfunding Campaigns and Performance : An Empirical Analysis

2017

Master's thesis Business Administration BE501 - University of Agder 2017 Crowdfunding gives entrepreneurs and others, opportunities to get financial contributions to their projects as well as acknowledgements and insight to consumers’ preferences. This thesis focuses on reward-based crowdfunding and aims to explain why some campaigns perform better than others. The data set only includes campaigns with less than 50% of funding received and relatively small funds raised. By only analyzing campaigns with low performance, this study can be helpful for campaigners that opt for a “keep what you raise” campaign strategy, compared to “all-or-nothing” campaigns that have been studied thus far. Logi…