Effects of new logistics services on restaurants' business model and strategy

2016

The restaurant industry is present in every part of the world and has been a subject of significant interest for academic scholars. Despite being a more stable industry, technological innovations have started to reach restaurants as well. The purpose of this research is to study and analyze one of these innovations introduced to the full-service restaurant industry. Traditional delivery services in the restaurant industry have been acting as agents between restaurants and customers with the restaurants being in charge of the delivery. However, the food logistics service providers examined in this study offer their restaurant partners‟ new services such as control of the delivery process and…