Media relations after the introduction of social media

2010

In the light of the popularity of social media on one hand, and the contradictive relationships between journalists and public relations practitioners on the other hand, the thesis studies media relations after the introduction of social media. The study focuses on media relations in Estonian public relations scenery. The research answers to the questions: - What are media relations today? - What are the functions of social media and media relations in organizational communication? - Have media relations changed with the introduction of social media? - What is the future of media relations? The research was carried out by using qualitative methodology. Semi-structured interviews were used t…