Using social responsibility to obtain employees´ commitment

2011

Masteroppgave i økonomi og administrasjon - Universitetet i Agder 2011 I remember the past semester in class of Strategic Marketing Management, the topic of the day was “Resource Dependent Theory” and the professor started to lecture saying: ... “A company is a collection of resource: physical resources, human resources and financial resources. The way how to organize them produce capabilities and the more capabilities in a company the more sustainable competitive advantage. If you need to choose just one resource, which one do you think is the crucial one?” Then after 2 minutes of discussion the whole class agreed on “HUMAN RESOURCES”. Human Resource is the main resource in a company, beca…