0000000001308999
AUTHOR
D.l. Hughes
Setting the future of digital and social media marketing research: Perspectives and research propositions
in press The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…
CCDC 668278: Experimental Crystal Structure Determination
Related Article: S.Basak, S.Sen, P.Roy, C.J.Gomez-Garcia, D.L.Hughes, R.J.Butcher, E.Garribba, S.Mitra|2010|Aust.J.Chem.|63|479|doi:10.1071/CH09396
CCDC 658259: Experimental Crystal Structure Determination
Related Article: S.Basak, S.Sen, P.Roy, C.J.Gomez-Garcia, D.L.Hughes, R.J.Butcher, E.Garribba, S.Mitra|2010|Aust.J.Chem.|63|479|doi:10.1071/CH09396