0000000001314558
AUTHOR
Sylvain Sagot
Collaborative engineering decision-making for building information channels and improving Web visibility of product manufacturers
Abstract Product manufacturers have spent the last years improving productivity and process efficiency in order to face increasingly competitive markets. Today, the visibility of technological innovations has become essential to achieve the targeted market. It is now very difficult for a product manufacturer to reach customers without owning a website that is visible on search engine results pages. The goal of this paper is to build information channels between a company and its customers through improving both a company’s content of information on the Web and its website rank on the Internet through search engine results pages. Company information and knowledge are distributed through mult…
Business Constraints Integration in a Search Engine Optimization Fuzzy Decision Support System
The Internet has dramatically changed the way companies can reach their clients. Henceforth, to develop their business online, companies have to drive qualified traffic to their website. For this, their website must be visible in the first pages of search engine results. Search Engine Optimization (SEO) permits the improvement of the position of a website on the search engines results pages. However, the practice of SEO is complex, and results are uncertain, because search engines do not communicate much about their ranking methods. Moreover, this activity takes time, and requires the implementation of modifications that can alter the visual appearance of the webpages. This paper proposes a…
Data for: Collaborative engineering decision-making for building information channels and improving Web visibility of product manufacturers
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