Transcreation and the professions

2014

In Cultus 6 David Crystal said "I don't expect my translator to be a mind-reader [...] knowing about the presuppositions and intentions underlying the utterances made by the participants". Issue 7 will focus on this very point. Who should translate, and who is translating the presuppositions and intentions underlying the utterances made by the participants in the real world? A term for this process is "transcreation", which has been used in the Arts (in particular poetry and drama) to talk about transposition into a different language or into a different medium (a poem is transcreated into an art form or onto the stage). Transcreation has also been closely linked with localisation, but diff…

Identity and integration

2010