THE SICILIAN VINEYARD/WINE MAKING CULTURE IN THE INTERNATIONAL CONTEXT CAUGHT BETWEEN THE MARKET CRISIS AND THE NEW COMPETITIVE BUSINESS SCENERY.

2010

The world wine market was subject, in the last few years, to deep changes that have affected the production, consumption and trade flows as a result of both the new CMO wine reform and the entry of new producing countries in EU as well as of the processes of liberalization of international trade. The market liberalisation and the increasing globalisation, widened the opportunities for placing wine as a product in new markets, unreachable until a few years ago: China, India, the Far East, and large areas of Central and South America, are not to be considered only as new competitors in various manufacturing sectors, but could provide important new market opportunities for wine companies and n…