Changing forest stakeholders’ perception of ecosystem services with linguistic nudging

2018

Forest owners and professionals are key in facilitating transition to sustainable forest management as they can influence the processes of future forest practices and use. Recently, an emerging literature has examined the effects that viewing different types of information may have on stakeholder perceptions in the context of forest management. These studies have demonstrated a link between information interventions and preference change, but only to some degree. Therefore, there is a need to further explore individuals’ reactions to information on forest-based (ES) and to link these reactions to the design of policy instruments. Contributing to this gap, we explore whether Finnish forest o…