Corporate Reputation and the News Media in Finland

Finland makes an interesting case study for the news media on public’s images and opinions (Carroll & McCombs, 2003) for several reasons. First, the news media in Finland is dominated by one major newspaper (cf. Ainamo, 2003), and it is interesting to see whether there is great consensus in public opinion due to this homogeneity (for opposing views, see Moring 2005). Second, Finland is a relatively small country (5 million inhabitants) for both business and media, and it could be speculated that the news media’s effects are less visible than in larger countries (where diffusion of news occurs directly via social contagion). Third, Finland has been a breeding ground for top innovations and s…