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RESEARCH GROUP

| Digital contents and communication flows

UVeg

subject

description

MEDIAFLOWS is focused on the analysis of the changes and mutations caused by the process of digitization in the content and structures of media and in the public. The group's origin is the activity of most of its researchers since 2007, within the framework of the "Valencian Digital Media Analysis Group" (since 2007), which has resulted in the achievement of three R&D projects (financed by the Generalitat Valenciana and the University of Valencia) and an annual conference (Digital Communication Congress in the Valencian Community) that began to be held in 2009. As a result of all this, five monographs and a large number of partial publications in congresses, journals and book chapters have emerged. In addition, the group has obtained an R&D project from the National Plan, granted in the 2013 call, which covers the period 2014-2016. The title of the project is as follows: "Communication flows in political mobilization processes: media, blogs and opinion leaders" (reference CSO2013-43960-R). The research related to this project constitutes the nerve center of the group's research. The research addressed in this project speaks, above all, of influence: who influences whom, in what way, and with what effects. We focus on the flows through which information circulates because they allow us to see that process of message translation and agenda combination that tries to influence, all of them, the public space. MEDIAFLOWS seeks to see which are more influential and in which direction or directions the transmission flow of information occurs.