6533b7cefe1ef96bd1257a1c
RESEARCH PRODUCT
Knowledge transfer mechanisms in franchise network
Judith Jacob Iddysubject
Knowledge managementbusiness.industryManagement of Technology and InnovationStrategy and ManagementVDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 2130502 economics and business05 social sciences050211 marketingFranchiseBusinessKnowledge transfer050203 business & managementPeer reviewdescription
PurposeThe purpose of this paper is to investigate the use of knowledge transfer (KT) mechanisms in a franchise network.Design/methodology/approachThis study uses qualitative and grounded theory techniques to collect and analyze data from a franchise network based in Africa. This approach enables the triangulation of data from different sources including field visits, observation, interviews and company reports.FindingsThe findings suggest that training is the most preferred mechanisms for transferring localized knowledge. The results highlight the importance of identifying franchisees’ training needs for transferring relevant knowledge according to experience and market profile of franchisees. Additionally, a collaborative environment within the network facilitates the sharing of best practices.Research limitations/implicationsData/insight from Africa in this study provides both theoretical and practical implications. Propositions presented can help advance KT and franchise research.Originality/valueFranchising and knowledge management research in emerging markets especially in Africa is rare. This paper provides valuable insights for understanding KT practices in the African franchise market.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-08-03 |