Iebiedēšanas taktikas efektivitāte CSDD Jāņu video reklāmās pret auto vadīšanu alkohola reibumā (2001–2013)

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RESEARCH PRODUCT

Iebiedēšanas taktikas efektivitāte CSDD Jāņu video reklāmās pret auto vadīšanu alkohola reibumā (2001–2013)

subject

Komunikācijas zinātne

description

Bakalaura darba “Iebiedēšanas taktikas efektivitāte CSDD Jāņu video reklāmās pret auto vadīšanu alkohola reibumā (2001 – 2013)” mērķis ir noskaidrot iebiedēšanas taktikas efektivitāti CSDD reklāmās, izvirzot trīs hipotēzes – 1. iebiedēšanas taktika ir efektīvs pārliecināšanas paņēmiens, 2. CSDD reklāmās šī metode ir pielietota pareizi un iedarbīgi un 3., palielinot iebiedēšanas stimulu CSDD reklāmās, palielinās reklāmu efektivitāte. Tās pētījuma rezultātā tiek pierādītas. Mērķu sasniegšanai izmantota intervijas, kontentanalīzes un eksperimenta metode. Teorētiskajā daļā aprakstīta reklāma, sociālais mārketings un reklāmas efektivitāte, reklāma kā reakciju raisošs stimuls un iebiedēšanas taktikas teorijas – K. Vaitas paplašinātais paralēlās apstrādes modelis un R. Rodžersa aizsardzības motivācijas torija. Atslēgvārdi: Reklāma, iebiedēšanas taktika, efektivitāte, CSDD

year	journal	country	edition	language
2014-01-01

https://dspace.lu.lv/dspace/handle/7/18752

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
  - PE2_1Theory of fundamental interactions
  - PE2_2 Phenomenology of fundamental interactions
  - PE2_3Experimental particle physics with accelerators
  - PE2_4Experimental particle physics without accelerators
  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
  - PE2_7Nuclear and particle astrophysics
  - PE2_9 Electromagnetism
  - PE2_10Atomic, molecular physics
  - PE2_11Ultra-cold atoms and molecules
  - PE2_18Equilibrium and non-equilibrium statistical mechanics: steady states and dynamics
  - PE2_14Lasers, ultra-short lasers and laser physics
  - PE2_17Metrology and measurement
  - PE2_16Non-linear physics
  - PE2_12Optics, non-linear optics and nano-optics
  - PE2_13Quantum optics and quantum information
  - PE2_15Thermodynamics
- PE1Mathematics
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  - PE1_8Analysis
  - PE1_7Topology
  - PE1_9Operator algebras and functional analysis
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  - PE1_11Theoretical aspects of partial differential equations
  - PE1_13Probability
  - PE1_14Mathematical statistics
  - PE1_15Generic statistical methodology and modelling
  - PE1_4 Algebraic and complex geometry
  - PE1_19Scientific computing and data processing
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  - PE1_3Number theory
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  - PE3_1Structure of solids, material growth and characterisation
  - PE3_2Mechanical and acoustical properties of condensed matter, lattice dynamics
  - PE3_3Transport properties of condensed matter
  - PE3_4Electronic properties of materials, surfaces, interfaces, nanostructures
  - PE3_6Macroscopic quantum phenomena, e.g. superconductivity, superfluidity, quantum Hall effect
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  - PE3_7Spintronics
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  - LS3_17Theoretical modelling in cellular, developmental and regenerative biology
  - LS3_16Functional imaging of cells and tissues
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  - LS5_8Neural basis of behaviour (e.g. sleep, consciousness, addiction)
  - LS5_4Neural stem cells
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  - LS9_5Food biotechnology and bioengineering
  - LS9_6Marine biotechnology and bioengineering
  - LS9_7Environmental biotechnology and bioengineering
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SHSocial Sciences and Humanities
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