McDonald’s mārketinga komunikāciju analīze

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McDonald’s mārketinga komunikāciju analīze

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Maģistra darba tēma ir „McDonald’s mārketinga komunikāciju analīze”. Mārketinga komunikācijas ir viens no mārketinga mix elementiem, un tam ir svarīga nozīme attiecību veidošanā ar patērētājiem, tāpēc to veidošanai un uzturēšanai ir jāpievērš pastiprināta uzmanība. Darba mērķis ir McDonald’s veikto mārketinga komunikāciju izpēte (analīze) pasaules un Latvijas mērogā un noteikt mārketinga komunikāciju lomu faktoru kopā, kas ietekmē Latvijas iedzīvotāju uzvedību, izvēloties ātrās ēdināšanas restorānus. Darba apjoms ir 154 lappuses. Darbs sastāv no ievada, trīs nodaļām (Mārketinga komunikāciju teorētiskie aspekti, McDonald’s mārketinga komunikāciju sistēmas analīze, Pētījums par mārketinga komunikāciju lomu patērētāju lēmumu pieņemšanas procesā), secinājumiem, izmantotās literatūras saraksta un pielikumiem. Atslēgvārdi: mārketings, mārketinga komunikācijas, reklāma, pārdošanas veicināšana, sabiedriskās saskares, personīgā pārdošana, McDonald’s.

year	journal	country	edition	language
2008-01-01

https://dspace.lu.lv/dspace/handle/7/17510

PEPhysical Sciences and Engineering
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SHSocial Sciences and Humanities
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