Contribution of Semantic Web on Customer Relationship Management in E-Tourism

6533b7d0fe1ef96bd125b51d

RESEARCH PRODUCT

Contribution of Semantic Web on Customer Relationship Management in E-Tourism

Romain Picot-clemente Christophe Cruz Christophe Nicolle

subject

[INFO.INFO-OH] Computer Science [cs]/Other [cs.OH]e-tourism semantic web [INFO.INFO-OH]Computer Science [cs]/Other [cs.OH][ INFO.INFO-OH ] Computer Science [cs]/Other [cs.OH]profiling adaptive hypermedia systems

description

International audience; This paper presents an ongoing research on the development of a customer relationship management in e-tourism. Based both on techniques of the Semantic Web and Adaptive Hypermedia Systems, this paper presents a solution for dynamic adaptation of the offer to customers according to semantic criteria characterizing the Internet. A case study about tourism in Côte d'Or department in Burgundy is presented.

year	journal	country	edition	language
2010-02-26

https://hal-univ-bourgogne.archives-ouvertes.fr/hal-00612519/document

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