6533b7d1fe1ef96bd125cf33

RESEARCH PRODUCT

On methods of access to the structure of social representations: the example of Europe.

subject

description

espanolEl objetivo de este estudio es identificar la logica detras de una serie de metodos estadisticos utilizados para revelar la estructura de las representaciones sociales. Se solicito a un numero de sujetos (n = 317) responder a la pregunta siguiente: �Para cada categoria de europeo, por favor indique con que otros europeos le gustaria tener contacto�. Los resultados de los analisis de similitud nos llevan a la conclusion de que existe un sesgo etnocentrico, y revelan el factor central de la representacion. La representacion obtenida por el analisis factorial de correspondencias se parece mas a la realidad actual y nos permite entender las divisiones que han estructurado Europa y permanecen incorporadas en los sujetos. Por lo tanto, la eleccion del metodo analitico no es meramente anecdotica, puesto que las representaciones obtenidas a partir de los mismos datos pueden variar enormemente. EnglishThe aim of this study is to identify the logic behind a range of statistical methods used to reveal the structure of social representations. Subjects (N = 317) were asked to answer the following question: �For each category of European person, please indicate which other European he would most like to have contact with�. The results of the similarity analysis lead us to the conclusion that there is an ethnocentric bias, and reveal the central factor of the representation. The representation obtained by factorial correspondence analysis seems closer to current reality and enables us to understand the divisions that have structured Europe and remained embedded in the subjects. Thus, the choice of analytical method is not merely anecdotal, given that representations obtained from the same data can vary immensely.