6533b7d2fe1ef96bd125f75a

RESEARCH PRODUCT

Conflict and segregation in networks: An experiment on the interplay between individual preferences and social influence

Penélope HernándezManuel Muñoz-herreraGuillem Martínez-cánovasLea Ellwardt

subject

Statistics and Probability0209 industrial biotechnology021103 operations researchApplied Mathematicsjel:D85jel:C72jel:D820211 other engineering and technologiesjel:C6202 engineering and technologyEconomiaHeterogeneity Social Networks Formation Equilibrium selectionPreferenceTest (assessment)020901 industrial engineering & automationAction (philosophy)SalientEquilibrium selectionModeling and SimulationEconomicsInefficiencySocial psychologySocial influence

description

We examine the interplay between a person's individual preference and the social influence others exert. We provide a model of network relationships with conflicting preferences, where individuals are better off coordinating with those around them, but where not all have a preference for the same action. We test our model in an experiment, varying the level of conflicting preferences between individuals. Our findings suggest that preferences are more salient than social influence, under conflicting preferences: subjects relate mainly with others who have the same preferences. This leads to two undesirable outcomes: network segregation and social inefficiency. The same force that helps people individually, hurts society.

10.3934/jdg.2016010http://dx.doi.org/10.3934/jdg.2016010