6533b7d4fe1ef96bd1261cde
RESEARCH PRODUCT
Mobile Telephony in Emerging Markets: The Importance of Multi-Simming Customers
Kjetil AnderssonDaniel GgllerBjjrn Hansensubject
Subscriber identity moduleTelephone networkbusiness.industrylawMultihomingAdvertisingMobile telephonybusinessEmerging marketsDiscount pointsDual SIMConsumer behaviourlaw.inventiondescription
Rapidly increasing sales of multi-SIM phones, mobile penetration rates above 100% and reported customer behavior all point to the fact that a signicant share of mobile customers in emerging markets tend to use more than one SIM card. A primary motive for this is to avoid making expensive o-net calls. We add a segment of exible prepaid customers, who choose to "multi-sim" in equilibrium, to the seminal model of competing telephone networks a la Laont,
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-01-01 | SSRN Electronic Journal |