Nacionālās kultūras nozīme uzņēmuma ārvalstu tirgus apgūšanas stratēģijas izvēlē

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RESEARCH PRODUCT

Nacionālās kultūras nozīme uzņēmuma ārvalstu tirgus apgūšanas stratēģijas izvēlē

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Bakalaura darba mērķis ir noskaidrot nacionālās kultūras nozīmi un ietekmi uz uzņēmuma ārvalstu tirgus apgūšanas stratēģijas izvēli Latvijas kontekstā. Balstoties uz nacionālās kultūras distances teoriju un nacionālās kultūras dimensiju teorijām, autore ir izvirzījusi divas hipotēzes: “Liela kultūras distance starp mājas valsti un mērķa valsti negatīvi ietekmē mājas valsts uzņēmuma darbību ārvalstī” un “Mājas valsts nacionālā kultūra ietekmē uzņēmuma stratēģijas izvēli ārvalstu tirgus apgūšanā”. Darbā izvirzītās hipotēzes ir apstiprinātas. Pētījuma rezultātā, balstoties uz Latvijas raksturojumu pēc G. Hofstēdes dimensijām, tika secināts, ka kultūras distance ietekmē Latvijas uzņēmumu darbības rādītājus ārvalstīs, kā arī nacionālā kultūra ietekmē ārvalstu tirgu apgūšanas stratēģiju izvēli. Atslēgvārdi: nacionālā kultūra, stratēģija, kultūras dimensijas, kultūras distance, Latvija.

year	journal	country	edition	language
2013-01-01

https://dspace.lu.lv/dspace/handle/7/21418

PEPhysical Sciences and Engineering
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