Reklāma kā mārketinga komunikāciju metode preču virzīšanai starptautiskā tirgū

6533b7d5fe1ef96bd1264b4d

RESEARCH PRODUCT

Reklāma kā mārketinga komunikāciju metode preču virzīšanai starptautiskā tirgū

Agnete Līcīte-lasmane

subject

Mārketinga komunikācijas Ekonomika Produkta virzīšana tirgū Reklāma Adaptācija Standartizācija

description

Reklāma ir viens no izplatītākajiem un lielāko atdevi nesošajiem mārketinga komunikāciju kanāliem starptautisku uzņēmumu darbā. Tradicionālie reklāmas veidi nostiprina savu vērtību, bet inovācijas šajā nozarē ir sastopamas ik uz soļa. Diplomdarba mērķis ir pamatojoties uz apgūto starptautiskā mārketinga un reklāmas teorijas bāzi, salīdzināt un izstrādāt secinājumus par reklāmas veidiem un to pielietojumu uzņēmumu ’’Nestle Baltics’’ un ’’HKScan Latvia’’ darbā un priekšlikumus mārketinga komunikācijas stratēģijas pilnveidošanai uzņēmumos. Diplomdarba mērķu sasniegšanai tika izvirzīti šādi uzdevumi: iepazīties ar mārketinga komunikāciju kanāliem, noskaidrot starptautiskās reklāmas īpatnības un būtību, analizēt reklāmas nozares globālās tendences, ar uzsvaru uz Baltijas valstīm, un izpētīt iepriekšminētajos uzņēmumos pielietotās mārketinga komunikāciju metodes preču virzīšanai starptautiskā tirgū. Darba rezultātā tiek sasniegti izvirzītie mērķi, izstrādāti secinājumi un izvirzīti priekšlikumi.

year	journal	country	edition	language
2015-01-01

https://dspace.lu.lv/dspace/handle/7/28678

PEPhysical Sciences and Engineering
- PE2Fundamental Constituents of Matter
  - PE2_1Theory of fundamental interactions
  - PE2_2 Phenomenology of fundamental interactions
  - PE2_3Experimental particle physics with accelerators
  - PE2_4Experimental particle physics without accelerators
  - PE2_6Nuclear, hadron and heavy ion physics
  - PE2_8Gas and plasma physics
  - PE2_5Classical and quantum physics of gravitational interactions
  - PE2_7Nuclear and particle astrophysics
  - PE2_9 Electromagnetism
  - PE2_10Atomic, molecular physics
  - PE2_11Ultra-cold atoms and molecules
  - PE2_18Equilibrium and non-equilibrium statistical mechanics: steady states and dynamics
  - PE2_14Lasers, ultra-short lasers and laser physics
  - PE2_17Metrology and measurement
  - PE2_16Non-linear physics
  - PE2_12Optics, non-linear optics and nano-optics
  - PE2_13Quantum optics and quantum information
  - PE2_15Thermodynamics
- PE1Mathematics
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  - PE1_8Analysis
  - PE1_7Topology
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  - PE1_11Theoretical aspects of partial differential equations
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  - PE3_3Transport properties of condensed matter
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  - PE10_21Earth system modelling and interactions
  - PE10_14Earth observations from space/remote sensing
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  - PE11_1Engineering of biomaterials, biomimetic, bioinspired and bio-enabled materials
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  - PE11_5Engineering of composites and hybrid materials
  - PE11_6Engineering of carbon materials
  - PE11_7Engineering of metal oxides
  - PE11_8Engineering of alternative established or emergent materials
  - PE11_9Nanomaterials engineering, e.g. nanoparticles, nanoporous materials, 1D & 2D nanomaterials
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  - PE11_12Semi-conducting and magnetic materials engineering
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  - PE11_14Computational methods for materials engineering
LSLife Sciences
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  - LS1_4Protein biology
  - LS1_5Lipid biology
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  - LS1_11Chemical biology
  - LS1_12Protein design
  - LS1_13Early translational research and drug design
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  - LS1_10Synthetic biology
  - LS1_8Structural biology
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  - LS2_3Epigenetics
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  - LS2_6Metagenomics
  - LS2_7Transcriptomics
  - LS2_8Proteomics
  - LS2_9Metabolomics
  - LS2_10Glycomics/Lipidomics
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  - LS2_12Biostatistics
  - LS2_14Genetic diseases
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  - LS2_15Integrative biology for personalised medicine
- LS4Physiology in Health, Disease and Ageing
  - LS4_1Organ and tissue physiology and pathophysiology
  - LS4_4Endocrinology
  - LS4_3Physiology of ageing
  - LS4_2Comparative physiology
  - LS4_5Non-hormonal mechanisms of inter-organ and tissue communication
  - LS4_6Microbiome and host physiology
  - LS4_7Nutrition and exercise physiology
  - LS4_8Impact of stress (including environmental stress) on physiology
  - LS4_9Metabolism and metabolic disorders, including diabetes and obesity
  - LS4_10The cardiovascular system and cardiovascular diseases
  - LS4_11Haematopoiesis and blood diseases
  - LS4_12Cancer
  - LS4_13Other non-communicable diseases (except disorders of the nervous system and immunity-related diseases)
- LS3Cell Biology, Development, Stem Cells and Regeneration
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  - LS3_5Cell signalling and signal transduction, exosome biology
  - LS3_6Organelle biology and trafficking
  - LS3_7Mechanobiology of cells, tissues and organs
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  - LS3_9Cell differentiation, formation of tissues and organs
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  - LS3_11Evolution of developmental strategies
  - LS3_12Organoids
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  - LS3_14Regeneration
  - LS3_15Development of cell-based therapeutic approaches for tissue regeneration
  - LS3_17Theoretical modelling in cellular, developmental and regenerative biology
  - LS3_16Functional imaging of cells and tissues
  - LS3_1Cell cycle, cell division and growth
  - LS3_2Cell senescence, cell death, autophagy, cell ageing
- LS5Neuroscience and Disorders of the Nervous System
  - LS5_1Neuronal cells
  - LS5_3Neural development and related disorders
  - LS5_5Neural networks and plasticity
  - LS5_10Ageing of the nervous system
  - LS5_11Neurological and neurodegenerative disorders
  - LS5_12Mental disorders
  - LS5_7Sensory systems, sensation and perception, including pain
  - LS5_13Nervous system injuries and trauma, stroke
  - LS5_14Repair and regeneration of the nervous system
  - LS5_15Neuroimmunology, neuroinflammation
  - LS5_16Systems and computational neuroscience (e.g. modelling, simulation, brain oscillations, connectomics)
  - LS5_18Innovative methods and tools for neuroscience
  - LS5_17Imaging in neuroscience
  - LS5_9Neural basis of cognition (e.g. learning, memory, attention, emotions, speech)
  - LS5_6Neurovascular biology and blood-brain barrier
  - LS5_8Neural basis of behaviour (e.g. sleep, consciousness, addiction)
  - LS5_4Neural stem cells
  - LS5_2Glial cells and neuronal-glial communication
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  - LS6_1Innate immunity
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  - LS6_9Antimicrobials, antimicrobial resistance
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  - LS7_1Medical imaging for prevention, diagnosis and monitoring of diseases
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  - LS7_4Regenerative medicine
  - LS7_3Nanomedicine
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  - LS7_8Effectiveness of interventions, including resistance to therapies
  - LS7_9Public health and epidemiology
  - LS7_12Health care, including care for the ageing population
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  - LS8_12Microbial ecology and evolution
  - LS8_13Marine biology and ecology
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  - LS8_15Theoretical developments and modelling in environmental biology, ecology, and evolution
- LS9Biotechnology and Biosystems Engineering
  - LS9_3Bioengineering of cells, tissues, organs and organisms
  - LS9_2Applied genetics, gene editing and transgenic organisms
  - LS9_4Microbial biotechnology and bioengineering
  - LS9_5Food biotechnology and bioengineering
  - LS9_6Marine biotechnology and bioengineering
  - LS9_7Environmental biotechnology and bioengineering
  - LS9_8Applied plant sciences, plant breeding, agroecology and soil biology
  - LS9_10Veterinary and applied animal sciences
  - LS9_9Plant pathology and pest resistance
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  - LS9_1Bioengineering for synthetic and chemical biology
SHSocial Sciences and Humanities
- SH2Institutions, Governance and Legal Systems
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  - SH3_5Social attitudes and beliefs
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  - SH3_8Poverty and poverty alleviation
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  - SH3_12Social studies of science and technology
  - SH3_6Social influence; power and group behaviour
- SH4The Human Mind and Its Complexity
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  - SH4_2Personality and social cognition; emotion
  - SH4_3Clinical and health psychology
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