6533b7d5fe1ef96bd1264d82
RESEARCH PRODUCT
Analyzing American Public Diplomacy: The case of Brand USA. When Tourism becomes an Ideological Tool
Cinzia Giacinta Spinzisubject
Diplomacy; Brand; multimodality;BrandSettore L-LIN/12 - Lingua e Traduzione - Lingua InglesemultimodalityDiplomacydescription
This paper aims to study the communicative strategies used in the American campaign of public diplomacy.Our objective in this work is twofold: first, to verify whether behind the action of rebranding the image of the U.S.A. there is an ideological agenda; second, to identify the communication dynamics - both textual and semiotic - which have contributed to make the campaign successful and whether they are in line with the communicative profile of the U.S.A., adopting a handful of current models in intercultural studies.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 |