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RESEARCH PRODUCT

Business and Leadership Ethics Conference – three current themes

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Collects thoughts that emerged during the recent virtual conference, Business and Leadership Ethics. For the consumer, legislation often seems insufficient to control the activities of business and business suffers as a result. A company’s ethical stance is frequently as important as more traditional considerations like product, service and even pricing. Considers three themes as a basis for the ethical orientation of organizations. Postmodernism is important – after all, this new collective consciousness is largely responsible for the changing view of business that necessitates this study. Despite links with older business styles, competition can be used to shift the ethical base, provided that the ethics of competition (as in sport) are also considered. Total quality management can easily be adapted – the TQM fundamental of “excellence” can become “ethical excellence”. Concludes that as business and society become partners a true moral leadership will be needed to make the relationship work.