6533b7d6fe1ef96bd126643e
RESEARCH PRODUCT
sj-pdf-1-jnm-10.1177_10949968231157281 - Supplemental material for Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content
Olli TyrväinenHeikki KarjaluotoDandison Ukpabisubject
FOS: Economics and business150402 Hospitality Managementdescription
Supplemental material, sj-pdf-1-jnm-10.1177_10949968231157281 for Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content by Olli Tyrväinen, Heikki Karjaluoto, and Dandison Ukpabi in Journal of Interactive Marketing
year | journal | country | edition | language |
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2023-01-01 |