6533b7d6fe1ef96bd126643e

RESEARCH PRODUCT

sj-pdf-1-jnm-10.1177_10949968231157281 - Supplemental material for Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content

Olli TyrväinenHeikki KarjaluotoDandison Ukpabi

subject

FOS: Economics and business150402 Hospitality Management

description

Supplemental material, sj-pdf-1-jnm-10.1177_10949968231157281 for Understanding the Role of Social Media Content in Brand Loyalty: A Meta-Analysis of User-Generated Content Versus Firm-Generated Content by Olli Tyrväinen, Heikki Karjaluoto, and Dandison Ukpabi in Journal of Interactive Marketing

https://dx.doi.org/10.25384/sage.22811695.v1