6533b7d6fe1ef96bd126761f

RESEARCH PRODUCT

Brand Alliances: a Network Perspective with application to the fashion industry

Cinzia Pinello

subject

partner selectionbrand allianceco-brandco-branding networkrecommendation systemssignaling theorySettore SECS-P/08 - Economia E Gestione Delle Impresehttp://hdl.handle.net/10447/499045