6533b7d7fe1ef96bd1267959

RESEARCH PRODUCT

“Should she really be covered by her own subtitle?”

Wendy Fox

subject

Linguistics and LanguageLiterature and Literary TheoryComputer sciencebusiness.industryCommunicationGraphic designTranslation (geometry)Language and LinguisticsLinguisticsHuman–computer interactionFilm studiesIdentity (object-oriented programming)SubtitlebusinessComposition (language)

description

This article provides a first concept of typographic identity in film and the impact of audiovisual translation on it. Based on an analysis of 52 films, relevant text elements and their graphical translation strategies in film were identified. Finally, possible shortcomings and challenges such as collisions and the impact on a film’s typographic identity and image composition are discussed as a first basis for further studies

https://doi.org/10.1075/ts.5.2.05fox