6533b7d7fe1ef96bd1268d31

RESEARCH PRODUCT

Model development (conceptualisation)

Jennifer Berz

subject

Brand extensionConceptual model (computer science)Model developmentPsychologyCausal modelBrand loyaltyEpistemology

description

Chapter 2 provided the theoretical background for the development of the conceptual model. In this chapter, firstly, the constructs relevant for the model are conceptualised, and secondly, hypotheses regarding the relationships between those constructs are derived from theoretical considerations.

https://doi.org/10.1007/978-3-658-14294-0_3