6533b7d7fe1ef96bd1268d31
RESEARCH PRODUCT
Model development (conceptualisation)
Jennifer Berzsubject
Brand extensionConceptual model (computer science)Model developmentPsychologyCausal modelBrand loyaltyEpistemologydescription
Chapter 2 provided the theoretical background for the development of the conceptual model. In this chapter, firstly, the constructs relevant for the model are conceptualised, and secondly, hypotheses regarding the relationships between those constructs are derived from theoretical considerations.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2016-01-01 |