The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com

6533b7d8fe1ef96bd126b041

RESEARCH PRODUCT

The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com

subject

środki retoryczne gendered political discourse różnice genderowe w dyskursie politycznym amerykańska kampania prezydencka Hillary Rodham Clinton kreowanie wizerunku self-presentation techniques rhetorical devices oficjalna strona US presidential campaign official website

description

Niniejsze studium poświęcone jest retorycznym sposobom konstruowania obrazu kandydatki na prezydenta USA Hillary Rodham Clinton podczas pierwszej fazy kampanii 2016 roku. Kontekstem studium jest literatura na temat różnic genderowych w dyskursie politycznym, a w szczególności badania poświęcone medialnym reprezentacjom kobiet w polityce, z których wynika, że kobiety, przynajmniej w USA, muszą bardziej aktywnie niż mężczyźni kreować swój publiczny wizerunek. Za pomocą perspektywy retorycznej, zbadano strategiczny sposób konstruowania i kontrolowania publicznego obrazowania Hillary Clinton w reakcji na przedstawienia jej kandydatury przez media głównego nurtu. Analizie poddano materiały tekstowe i wizualne z oficjalnej strony internetowej (hillaryclinton.com) z początku 2016 roku z punktu widzenia zastosowanych technik prezentacji i perswazji.

year	journal	country	edition	language
2016-01-01	Res Rhetorica

http://resrhetorica.com/index.php/RR/article/view/137

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