6533b7d8fe1ef96bd126b378
RESEARCH PRODUCT
CAUSE RELATED MARKETING – TRUE HEART-FELT CORPORATE BENEVOLENCE?
Dumitrescu LuigiStanciu OanaTichindelean MihaiVinerean Simonasubject
Cause Related Marketing Corporate Social Responsibility Consumption Philanthropy Corporate Philanthropydescription
Nowadays, globally, consumers’ expectations have reached a new high, as they expect companies to act responsibly in changing the world. More than often these expectations are not met solely out of the kindness and generosity of corporations, but they are mixed in with corporate social responsibility programs and cause-related marketing. Consumers want more of the products and services they buy to support worthy social and environmental issues.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2011-01-01 | Studies in Business and Economics |