6533b7d8fe1ef96bd126b5b3

RESEARCH PRODUCT

Exploring Online Customer Experience Formation:How do Customers Explain Negative Emotions during Online Shopping Encounters?

Tiina KemppainenMarkus MakkonenLauri Frank

subject

Customer experiencebusiness.industryAdvertisingE-commercePsychologybusinessAttributionQualitative researchhttps://doi.org/10.18690/978-961-286-280-0.35