6533b7d9fe1ef96bd126be73
RESEARCH PRODUCT
Automatic User Profile Mapping To Marketing Segments In A Big Data Context
Anett Hoppe Ana Roxin Christophe Nicollesubject
[INFO.INFO-AI] Computer Science [cs]/Artificial Intelligence [cs.AI]user profiling[ INFO ] Computer Science [cs]semantic WebWeb miningMarketing segment[INFO]Computer Science [cs][INFO] Computer Science [cs][ INFO.INFO-AI ] Computer Science [cs]/Artificial Intelligence [cs.AI][INFO.INFO-AI]Computer Science [cs]/Artificial Intelligence [cs.AI]description
International audience; Within the discussion about the analysis methods for Big Data contexts, semantic technologies often get discarded for reasons of efficiency. While machine learning and statistics are known to have shortcomings when handling natural language, their advantages in terms of performance outweigh potential concerns. We argue that even when handling vast amounts of data, the usage of semantic technologies can be profitable and demonstrate this by developing an ontology-based system for automatically mapping user profiles to pre-defined marketing segments.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2015-04-30 |