6533b7dafe1ef96bd126e2ff

RESEARCH PRODUCT

Sentiment Analysis of Twitter in Tourism Destinations

Antonio Carlos CuencaCarmen Pérez CabañeroCarla Ruiz MaféEnrique Bigné

subject

Electronic word of mouthQcaTourism destinationsComputer sciencebusiness.industryWeb dataTwitterBig dataSentiment analysisConferenceAdvertisingPlsTourismBig dataSentiment analysisOrder (business)SemeWOMResearch questionsInformationSystems_MISCELLANEOUSbusinessTourismInternet data

description

[EN] Given the importance of electronic word of mouth (eWOM), this paper analyses the content of messages generated by users related to a tourist destination and shared through Twitter. We propose three research questions regarding eWOM behaviour in Twitter focused on the expertise of the reviewer, sentiment analysis of a tweet and its content.In order to address those research questions we carry out text mining analysis by retrieving existing information on Twitter (over 1500 tweets) regarding to Venice as a tourist destination.

https://doi.org/10.4995/carma2020.2020.11621