6533b7dbfe1ef96bd126fff6

RESEARCH PRODUCT

Facebook as a Small World: a topological hypothesis

Maurizio CardaciBarbara CaciMarco Elio Tabacchi

subject

Settore M-PSI/01 - Psicologia GeneraleClass (computer programming)Small-world networkSettore INF/01 - InformaticaWeb 2.0Computer scienceCommunicationmedia_common.quotation_subjectCounterintuitiveTopologyComputer Science ApplicationsHuman-Computer InteractionWorld Wide WebFriendshipSocial networks Facebook Web 2.0 Small World networksSimilarity (psychology)Media TechnologyResilience (network)Strengths and weaknessesInformation Systemsmedia_common

description

Facebook is becoming a pervasive entity as its social, cultural and media ramifications grow deep and entrenched in our daily life. Its nature of a complex system of interactions, bearing a strong similarity to networks built through individual choices and systems shaped by evolu- tionary pressure, makes it an interesting target for research. Scale-free Small World networks, recently popularized by Barabasi, are a topological class pertaining to both these domains, whose members have resilience to disruption and short intermediate connections between nodes. In this paper we show that the topological structure of a specific subset of Facebook, gathered using data from a self-report online questionnaire on its usage, is similar but measurably different from a scale-free Small World network. We conjecture that the reason for this counterintuitive result lies in the dynamics behind friendship requests. This con- cept may be extendable to the whole network and to other social networks, and is useful to understand Facebook strengths and weaknesses, and to forecast its evolution.

https://doi.org/10.1007/s13278-011-0042-8