6533b7dbfe1ef96bd127139a

RESEARCH PRODUCT

Community Relationships and the Practice of Public Relations in Higher Education

Helena Kantanen

subject

Organizational Behavior and Human Resource ManagementInterpersonal relationshipDialogicCommunity relationsCollaborative communityHigher educationbusiness.industryRelationship buildingSociologyPublic relationsbusinessSocial relationEducation

description

In 2004 the Finnish Universities Act was amended to include a third strand as an essential part of research and teaching. This paper focuses on relationship building to explore whether this approach would be helpful in developing university–community relationships and educational public relations. By means of a dialogic community relations model the paper suggests that different forms of social interaction and communication strategies are needed in relationship‐building, maintenance and enhancement; but, when aiming at collaborative community relationships, priority should be given to the development of the two dialogic strategies.

yearjournalcountryeditionlanguage
2007-03-01Tertiary Education and Management
https://doi.org/10.1080/13583880601151254