6533b7dcfe1ef96bd127260f
RESEARCH PRODUCT
e-voicing an opinion on a brand
Claire Roederer Marc Filsersubject
Internetsocial networksbrandsbrandsInternetsocial networks[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administrationdescription
The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.
year | journal | country | edition | language |
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2011-06-16 |