6533b7dcfe1ef96bd127260f

RESEARCH PRODUCT

e-voicing an opinion on a brand

Claire Roederer Marc Filser

subject

Internetsocial networksbrandsbrandsInternetsocial networks[SHS.GESTION]Humanities and Social Sciences/Business administration[SHS.GESTION] Humanities and Social Sciences/Business administration[ SHS.GESTION ] Humanities and Social Sciences/Business administration

description

The development of social networks has tremendously expanding the potential for consumers to express opinions and ratings regarding brands. This research explores this phenomenon from the consumer point of view and suggests potential research themes for further investigation.

https://hal.archives-ouvertes.fr/hal-00600695/file/Roederer_Filser_KIT_EM_Workshop.pdf