Micro-Franchising in the Bottom of the Pyramid Market : Rwanda

6533b7dcfe1ef96bd1272a7b

RESEARCH PRODUCT

Micro-Franchising in the Bottom of the Pyramid Market : Rwanda

Ilan Alon Felicia Naatu Rehema Uwamahoro

subject

Economics and Econometrics Knowledge management Bottom of the pyramid business.industry media_common.quotation_subject VDP::Samfunnsvitenskap: 200::Økonomi: 210::Bedriftsøkonomi: 213 05 social sciences 06 humanities and the arts Development 0603 philosophy ethics and religion Identification (information)Organisational support 0502 economics and business 060301 applied ethics Business Business and International Management Empowerment 050203 business & management media_common

description

This study examines how a mission-driven shared identification can help mitigate the failure of a micro-franchise in Rwanda, a bottom of the pyramid market. A single case study was adopted followin...

year	journal	country	edition	language
2020-04-24

10.1080/19420676.2020.1755347 https://hdl.handle.net/11250/2738932

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