6533b7dcfe1ef96bd1272f84
RESEARCH PRODUCT
Performing Authenticity on a Digital Political Stage: Politainment as Interactive Practice and (Populist?) Performance
Zummo M. L.subject
live stream multimodal analysis politics populism style videoSettore L-LIN/12 - Lingua E Traduzione - Lingua Inglesedescription
This article investigates the way politicians use social networking sites as effective communication platforms to discursively enhance authenticity, sincerity and (self-)connection to what can be defined as the “People” (followers/lurkers/net-users). Within the framework of Social Media Critical Discourse Studies, and using tools coming from Multimodal Discourse Analysis, the paper analyses the multi-semiotic elements used by different political leaders (i.e. Alexandria Ocasio-Cortez and Matteo Salvini), to connect with the “People,” and discusses the politainment product as a personalised way to skip the institutional mediation channels of politics.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-01-01 |