6533b7ddfe1ef96bd1274122

RESEARCH PRODUCT

Frazeologizmy v demotivatorah

subject

idiomatic expressionthe Internetcompound wordphraseological neologismsverbal componentgraphics componentdemotivatorpolycode text

description

The article presents new compound words, which are frequently a verbal component of internet polycode texts, i.e. demotivators. Demotivators, i.e. pictures combining graphics or photo and ironie commentary, were at first a response to motivational posters, whose task was to encourage people to work or learn. In the virtual world demotivators comment on current events or mock everyday nonsense. They are such a solidified genre that some of the commentaries used in demotivators can be perceived as phraseological neologisms.