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RESEARCH PRODUCT

The Territorial Organization of Public Tourism Statistics in Spain: A Problem of Date Generation and Use in Geomarketing

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The changes produced in the last decade in tourism have generated new demands for statistical information that is comparable over time and space, on a microdata scale and focused on knowledge of tourist behaviour. However, the decentralization of the production of tourism statistics in Spain, derived from the division of powers between the Spanish state and the autonomous communities, has produced the emergence of various and multiple alternative entities for the generation and transfer of tourism data. This fragmentation produces a high dysfunctionality and inefficiency, due to, among other circumstances, a high heterogeneity and duplication of data, a heterogeneity of methodology and types of data, which impede comparability, a duplicity of spending, etc. All this explains the non-existence of a state statistical system integrated tourist data. The result is that the important advances in the statistical production and its diffusion from the scope of some autonomous communities contrast sharply with the stagnation of the model of institutional coordination. Therefore, we are facing a problem of lack of governance. The main objective of this paper is to identify the weaknesses of the current territorial organization of public tourism statistics in Spain; this is to a problem of data generation and use in geomarketing.