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RESEARCH PRODUCT

Rhétorique du menu gastronomique

subject

description

The elaboration of a restaurant menu as a text aiming at seducing and at convincing visitors, infers that it does not merely enumerates various dishes among which we are to choose from, but that it is a rhetorical production whose processes need to be analysed and whose function needs to be understood. The corpus being studied consists of gourmet menus selected from about twenty fine restaurants. It certainly enables us to observe the main figures of speech (metaphors, metonymies); above all, it reveals the great variety of the rhetorical gear in use : analogies, transgressions, systems of values are as many means of creating the "genuine" flavour of food.