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RESEARCH PRODUCT
The value of volunteering in special events: A longitudinal study
Martina G. GallarzaIrene Gil-sauraFrancisco Arteagasubject
Value (ethics)Longitudinal studyEvent (computing)media_common.quotation_subjectContext (language use)DevelopmentAltruismTourism Leisure and Hospitality ManagementPerceptionSpiritualityPsychologySocial psychologyTourismmedia_commondescription
Abstract Volunteering has important insights for tourism, especially in the context of special events. In this paper, volunteering is studied in a religious event from a consumer value-based approach. A longitudinal study is conducted on 711 volunteers, three months before and one month after the event. The value-based approach is reliable and valid over time. The results of the value dimensions (spirituality as altruism, social value, play, efficiency, and effort spent) suggest volunteering is a highly emotional experience, although functional aspects showed higher expectations than perceptions. Value conceptualisation as a trade-off is consistent with the approach to volunteering as a “give” and “take” experience. The paper provides knowledge on value dimensionality and puts forward managerial implications for organisations dealing with volunteers.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2013-01-01 | Annals of Tourism Research |