Patērniecības ziņojumi sporta žurnālu auditorijai: žurnālā "Sporta Avīze" publicēto reklāmu analīze

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RESEARCH PRODUCT

Patērniecības ziņojumi sporta žurnālu auditorijai: žurnālā "Sporta Avīze" publicēto reklāmu analīze

subject

Patērniecība “Sporta Avīze”Komunikācijas zinātne Reklāma Identitāte

description

Bakalaura darba tēma – „Patērniecības ziņojumi sporta žurnālu auditorijai: žurnālā "Sporta Avīze" publicēto reklāmu analīze”. Darba mērķi ir veikt žurnāla "Sporta Avīze" izpēti un analīzi, nosakot, kādi patērniecības ziņojumi tiek nodoti žurnāla auditorijai ar reklāmas palīdzību, un veikt izpēti, lai noskaidrotu, kā noteiktajā preses izdevumā ievietotās reklāmas ietekmē sporta žurnālu auditorijas patēriņa paradumus, kas veicina viņu identitātes konstruēšanās procesus. Bakalaura darba teorētiskajā daļā apskatīti identitātes izpratnes un patērētājsabiedrības jēdzienu skaidrojumi. Skaidrots, kā tie ietekmē indivīda identitātes konstruēšanās procesus. Apskatīta reklāmas nozīme patēriņu paradumu veidošanā un žurnāli kā masu medijs, to ietekme uz auditorijas patēriņa paradumiem. Kā bakalaura darba praktiskās pētniecības metodes izvēlētas kvalitatīvā kontentanalīze un strukturētās intervijas.

year	journal	country	edition	language
2016-01-01

https://dspace.lu.lv/dspace/handle/7/32939

PEPhysical Sciences and Engineering
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