6533b820fe1ef96bd1279a76
RESEARCH PRODUCT
Une étude exploratoire des représentations de la gratuité et de ses effets sur le comportement des publics des musées et des monuments
Anne GombaultMarine Le Gall-elyChristine PetrCaroline UrbainDominique Bourgeon-renaultsubject
General Computer ScienceFree admissionpricemuseums and monumentsgratuitéprixmusées et monumentsmultiangulation05 social sciencesmultiangulationpricemusées et monumentsFree admissionPolitical science0502 economics and business[SHS.GESTION]Humanities and Social Sciences/Business administration050211 marketingGratuité[ SHS.GESTION ] Humanities and Social Sciences/Business administrationprix[SHS.GESTION] Humanities and Social Sciences/Business administrationHumanities050212 sport leisure & tourismmuseums and monumentsdescription
What perceptions of free admission to museums and monuments do French visiting and non-visiting audiences have ? What are the consequences of such perceptions on individuals' perceptions, visit-planning and behavior patterns in museums and monuments ? Research conducted between 2002 and 2003 tried to answer these questions by multiangulation applied to data production and analysis. Results show that free admission alter the perceptions of museums and monuments, it is secondary in planning and implementation of visit-planning, and finally it can spark a learning process from the visit that results in the appropriation of a free admission scheme. Conclusions are related to the need to create involvement toward the visit and communicate on free admission at first.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2007-06-01 |