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RESEARCH PRODUCT

Objet et préfiguration

subject

description

We call prefigurative an object whose primary function is to allow whoever manipulates it to represent an object, a situation, an action that has not yet happened ; the prefigured object is particular because it not only exists to convey meaning but also to inform, to get us to believe and finally to make us act. This article aims to outline the semiotic analysis of one of these objects, the restaurant menu: leaving aside the verbal text, we shall examine the material object which is its support (paper, cardboard, slate, screen, etc..) and see that it directs our receptions and predisposes us by its material, its size, its touch, its typography and its layout to perceive the true taste of things.