6533b821fe1ef96bd127ac82

RESEARCH PRODUCT

Design and Style of Cultural and Media Studies Textbooks for College Students

Katarzyna Molek-kozakowska

subject

Dialogicmedia_common.quotation_subjectDiscourse analysisMedia studiesLiteracyMemorizationCritical literacyContent and language integrated learningPedagogyComputingMilieux_COMPUTERSANDEDUCATIONThe Conceptual FrameworkPsychologymedia_commonExposition (narrative)

description

This paper uses the conceptual framework of multimodal discourse analysis in order to investigate the dominant styles and designs in selected Cultural and Media Studies (CMS) university textbooks. For many EFL students who major in philology, CMS courses are obligatory and thus constitute a type of content and language integrated learning (CLIL). The data from a description and evaluation of four popular textbooks indicate that there is a discernible move away from traditional literacy towards visuality and orality in textbook design and style. This tendency is evident in the use of segmentation and listing in composition, dialogic layouts and informal registers in exposition and visual aids for the purposes of explanation, illustration and memorization. The study aims at elucidating the gains and losses inherent in this transition, particularly with respect to fostering students’ critical literacy.

yearjournalcountryeditionlanguage
2014-11-13
https://doi.org/10.1007/978-3-319-07686-7_11