6533b824fe1ef96bd12813b7

RESEARCH PRODUCT

EU Communication in the Member States: Comparative Analysis of Finnish and Italian Communication Strategies

subject

description

The aim of this paper is to analyze the information and communication policies and strategies developed by the European Union between 2001 and 2006 and their implementation in two member states, namely, Finland and Italy, from a public relations perspective. Six EU information and communication policies are presented, and it is discussed whether or not these policies affect the communication actions of the two selected member states and how these states have implemented them. The results indicate that EU communication strategies during this period were very similar in both countries and not sufficiently tailored to their individual needs. The study is based on a content analysis of EU documents on information and communication policies, on interviews with Finnish and Italian officers in charge of EU information campaigns in the respective countries, and on some statistical data provided by different Eurobarometer surveys.